Projects
Tesla Motors
As Tesla evolved from start-up to full-scale production, Elephant simplified and systematized its corporate identity, creating clear guidelines for use across communications, signage, and production branding. We also designed a commemorative selection kit for Tesla’s first 250 buyers—precision-milled steel color samples—along with corporate give-aways and the visual styling for Tesla showrooms in Los Angeles and Palo Alto.
Scope of Work
- Brand Identity Refinement
- Brand Identity System and Guidelines
- Collateral and Pre-sell VIP Kits
- Showroom and Signage Design
Legacy Post Acute Care
We listened closely to Legacy’s story—its family roots, its daily care, and its long-term aspirations—and shaped that understanding into a clear brand direction. We looked beyond the building to define what Legacy stands for: stability in moments of uncertainty, care delivered with dignity, and a vision that extends well past a 30-day stay. Our work translated trust, continuity, and quiet optimism into a design foundation that supports growth, strengthens relationships, and honors the idea of Legacy not just as a place of care, but as a lasting promise for those it serves and those who will carry it forward.
Scope of work:
- Vision, Mission and Core Values
- Brand Identity System and Guidelines
- Marketing Funnel Creation
- Digital and Environmental Design
Peet’s Coffee & Tea
We partnered with Peet’s Coffee & Tea to develop a distinctive, scalable brand identity that supported its expansion beyond California while staying true to its casual, artisanal roots and commitment to quality. The identity was applied across packaging, gift items, and retail signage to create a cohesive visual language that reinforced Peet’s hand-crafted roasting tradition and bold flavor profile—helping solidify the brand and position Peet’s as a credible national player.
Scope of Work
- Brand Identity
- Brand Identity System and guidelines
- Consumer packaging and Collateral
- Story Environment and POS system
Maika Experience workshop
Synergi AI
Scope of Work (in progress)
- Brand Architecture Map
- Brand Identity Design
- Brand Identity System
- Brand Guidelines
